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The Irrational Bundle: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty, by Dan Ariely
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Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.
- Sales Rank: #180910 in eBooks
- Published on: 2013-03-12
- Released on: 2013-03-12
- Format: Kindle eBook
Most helpful customer reviews
30 of 31 people found the following review helpful.
This Purchase Was Predictably Irrational
By Grant G
Is buying this bundle "predictably irrational"? If you read the first book in the series you will find a story about bundling and distractor options when purchasing a magazine. The point is the company persuades the consumer to purchase a bundled option by pitting it next to a less attractive but similar option. Given that this is a main theme of one of the opening chapters, it seems ironic that there would be a bundled option. I am trying to picture the conversation Dan Ariely had with the publisher/marketing consultant over this. However, I still feel like I've gotten a bargain so let's do the math to see if my "predictable irrationality" was a poor decision. The bundled kindle version of Dan Ariely's 3 books costs $16, a little more pricey than the average book I buy. Buying the three books separately would cost $9.78, $8.99, and $9.99, respectively for a total cost of $28.76. I'll tell you the truth though, I have not yet read the latter two books (just Predictably Irrational), but I would gladly wager the $6.22 difference between the bundle and the Predictably Irrational price. Dan Ariely's bundle seems to pass its own litmus test for rationality. Oh, and it's a great read.
2 of 2 people found the following review helpful.
great insights and easy reading
By Felipe Lessa Marcilio
Dan ariely is phenomenal; specially on the first book, thes econd and third are a bit repetitive, but still worth reading. Incredible to see how indeed we are irrational in our decisions; this book will allow you to jnderstand yourself and your colleagues/coworkers/friends better.
2 of 2 people found the following review helpful.
The Irrational Budnle books are very interesting & easy to read
By Eleonora Yuabov
Very interesting and easy reading. I am also taking his course on coursera.org website and quite enjoy it. Thanks for selling this book.
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